The PGA TOUR consistently attracts an audience of well-educated and upscale individuals. Just another reason why we say the Reno-Tahoe Open is 'Big Time.' We consider this event to be a Big Time opportunity to reach a high-income demographic for our sponsors, too. Below is a top line demographic profile and review of PGA TOUR broadcast viewers.
If these are the individuals that you would like to target for your business, sponsorship of the Reno-Tahoe Open may be just what you need! Reach this high income demographic through Pro-Am playing opportunities, expo space to promote your product or idea, or on-site branding among other opportunities. Learn more about opportunities by clicking emailing us or calling us at 775.322.3900!
These numbers are based on the index of 100. So if Houshold Income of $200k+ is indexed at 155, this means PGA TOUR golf fans are 55% more likely than average to have this characteristic.
|
Characteristic |
Index |
|
HHI $200,000+ |
155 |
|
Own Home $750,000+ |
139 |
|
Master’s Degree |
144 |
|
Professional School Degree |
180 |
|
Finances |
|
|
Used Financial Planning or Money Management Counsel – Last 12 Months |
164 |
|
Number of Investment Transactions (Last 12 Months): 50+ |
250 |
|
Personally Own $150,000+ in Total Investments |
232 |
|
Credit Cards - Average Monthly Expenditure: $2,001+ |
192 |
|
Business Decision Makers |
|
|
Job Title: President |
144 |
|
Job Title: Vice President |
166 |
|
Job Title: Top Management |
152 |
|
Business Decision Maker for Investment of Employee Funds |
132 |
|
Business Decision Maker: Investment of Employee Funds and Total Value of Products Purchased - $1,000,000+ |
147 |
To reach this prime demographic, contact the Reno-Tahoe Open today about Sponsorship by calling 775.322.3900 or email us.
